GHOST 
DEMOCRACY

Ghost Democracy is a direct-to-consumer skincare brand that focuses on exceptionally clean formulas, high concentrations of active ingredients, and accessibility of product. The company was founded by Rex Chou, an ex-L’oreal partner who currently serves as the Director of Brand Marketing at E.L.F. Beauty.
Marketing Intern
Since October 2023
VISIT THE GHOST 
DEMOCRACY INSTAGRAM

AT A 
*GLANCE

• Content Creation
• Ads Strategy
• Email Marketing and Copywriting
• PR/Influencer Outreach
• Brand Partnerships
• Social Media Management (Instagram, Tiktok, Youtube, Pinterest, Facebook, etc.)
• Financial Document Preparation
• Sales Strategy/Discount Calendars
• Trend Analysis
 
Growth-driven posts created
 
Weekly engaged accounts
 
Influencer collaborations
 
Tiktok views and interactions

KEY
*RESULTS

• Produced growth-driven posts (longform, shortform, static, stories, etc.)
• Managed content creation and social media for combined audience of 19K+
• 185K+ weekly engagements to posts
• Led brand partnership with Pet Releaf, managing a sunscreen collaboration process
• Managed influencer PR collaborations
• Promoted PR successes, being featured in articles by RollingStones, Entertainment Tonight, NBC News, Buzzfeed, Cosmopolitan, People Magazine, etc.
• Maximize ROAS for ads through Facebook
• Produced email campaign briefs to drive inbound traffic

MY
*EXPERIENCE

During my time at Ghost Democracy, I worked directly with the CEO and managers of the company. I transformed Ghost Democracy's social media presence into a customer-focused space, helping consumers understand brand values and product features. Additionally, I communicated closely with influential figures in the cosmetics and skincare space, negotiating brand partnerships and gifted collaborations. I was also given the opportunity to help land Ghost Democracy in various events, including the Videre LA Pride Event, ThatQueerClub Event, and HRC campaigns. Through taking the lead on the many creative aspects of the Ghost Democracy marketing strategy, I was able to further my own skills while boosting the brand's visibility.
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LET'S HAVE A

*CONVERSATION