• Produced growth-driven posts (longform, shortform, static, stories, etc.)
• Managed content creation and social media for combined audience of 19K+
• 185K+ weekly engagements to posts
• Led brand partnership with Pet Releaf, managing a sunscreen collaboration process
• Managed influencer PR collaborations
• Promoted PR successes, being featured in articles by RollingStones, Entertainment Tonight, NBC News, Buzzfeed, Cosmopolitan, People Magazine, etc.
• Maximize ROAS for ads through Facebook
• Produced email campaign briefs to drive inbound traffic